Product Page Design

Goodpeople is an eCommerce startup based in Buenos Aires, Argentina. To begin work on the product page redesign, I mapped and analyzed the UI of 40-plus competitors and identified the consistencies and anomalies. This established an industry standard that I knew consumers trusted.

I then started work on the new wireframe, which included a re-evaluation of site’s navigation and product-to-cart process. I built a clickable prototype and tested it with dozens of customers to maximize usability. The new layout was then deployed and A/B tested, further refining the product page and product-to-cart layouts.

All my work and communication was done in Spanish, as Goodpeople's user base is primarily from Latin America. As a startup, the team is scrappy and nimble, so I had to self-direct this project. In redesigning the product page, I had limited guidance from the design lead and interfaced primary with two developers to get the new layout deployed.