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Content Strategy

SYPartners Newsletter

Before I got to SYPartners, they had been sending out an article to their subscribers every few weeks. As a design consultancy and strategy firm, they need to publish content to their community of executives on a regular basis. I pitched a change in content strategy for these emails that shifted the focus from passive, text-based emails to more dynamic, experiential content. By moving in this direction, the brand team could gather more analytics on user engagement and begin to optimize content to the user base.

3 emails I worked on: